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CASE STUDIES

HOSPITALITY CASE STUDIES

A CLOSER LOOK AT WHAT’S POSSIBLE

Behind every successful property is a series of thoughtful decisions, strong partnerships, and a clear sense of purpose. Our case studies showcase how those elements come together to create lasting impact across a range of hospitality experiences.

CASE STUDIES
a building next to a body of water

RUBY RIVER HOTEL Spokane, Washington

This property was lagging behind Compset Occupancy Share in a declining market. Our mission was to drive ancillary revenue while providing additional value to guests.

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RUBY RIVER HOTEL Spokane, Washington

STR RESULTS

  • Hotel was lagging behind Compset Occupancy Share in a declining market
  • Hotel was looking for ways to drive ancillary revenue while providing additional value to guests

ACTION

  • Implemented aggressive mid-week/ low demand rate strategy
  • Audited RMS to ensure proper strategy and inventory mgmt. were in place.
  • Performed comp-set study ; rolled out Resort Fee Q2 2025

RESULT

  • +25.5% YOY Occupancy growth
  • +5.5% YOY RevPar Growth
  • +9.6% YOY % change in RevPar
  • $500K in Resort Fee revenue forecasted for 2025

YTD STR KPIs 2025 YTD % Change
Occupancy 57.5% +25.5%
RevPar $76.25 +5.5%
Room Revenue $3.2M +5.5%
Resort Fee $200K +100%
Total Room Revenue + Resort Fee $3.4M +13.8%
COMPSET YTD 2025 Performance -3.7%

a large building with a pond in front of it

HILTON OAK BROOK HILLS RESORT Oak Brook, Illinois

It all began with a simple question: how do we improve GOP Margin year after year?

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HILTON OAK BROOK HILLS RESORT Oak Brook, Illinois

CHALLENGE

  • How do we improve GOP Margin year after year?

ACTION

  • Leveraged technology to absorb additional functions in Finance and Mgmt.

RESULT

  • A&G Cost % dropped from 7.7% to 6.3% ($314K) even with a revenue increase of $2.4M
Operating Revenue 2025 2024
Room Revenue 14,705,451 | 41.3 13,962,302 | 42.1
Food & Beverage Revenue 17,227,080 | 48.4 15,746,553 | 47.4
Golf Revenue 2,091,824 | 5.9 1,917,799 | 5.8
Miscellaneous Income 1,578,721 | 4.4 1,573,751 | 4.7
Total Operating Revenue 35,603,075 | 100.0 33,200,405 | 100.0



Undistributed Operating Expenses
Administration & General 2,238,107 | 6.3 2,551,942 | 7.7
Inform & Telecommunications 426,187 | 1.2 384,849 | 1.2
Sales & Marketing 3,688,679 | 10.4 3,779,726 | 11.4
Property Operation & Maintenance 1,335,652 | 3.8 1,317,009 | 4.0
Utilities 1,426,397 | 4.0 1,247,580 | 3.8
Total Undistributed Expenses 9,115,021 | 25.6 9,281,106 | 28.0
Gross Operating Profit 12,316,170 | 34.6 10,669,800 | 32.1
a building with a sign on the side

DOUBLETREE BY HILTON DAYTON/FAIRBORN Fairborn, Ohio

We underwent a brand transition from Holiday Inn to DoubleTree, all while paying homage to Dayton's aviation history.

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DOUBLETREE BY HILTON DAYTON/FAIRBORN Fairborn, Ohio

CHALLENGE

  • Conversion from Holiday Inn to DoubleTree

ACTION

  • Complete transformation in both design and guest experience.

“This is more than a renovation – it’s a reinvention”

– STEVEN ELLINGSEN

RESULT

  • Redesign preserves aviation-inspired theme, paying homage to Dayton’s legacy as the birthplace of flight
  • 203 newly renovated guestrooms with full guestroom upgrades
  • Enhanced meeting spaces
  • Modernized public areas
  • The on-site restaurant, The Wright Place, includes a refreshed menu spotlighting locally sourced ingredients and made-to-order breakfast options.
  • Smart technology enhancements, including digital key access and Smart TVs
  • Expanded grab-and-go options at the new Made Market
  • Improved Wi-Fi for seamless connectivity throughout rooms and meeting spaces
  • Room service available for breakfast and dinner
  • A continued commitment to Clean the World, Hilton’s sustainability initiative transforming hotel waste into life-saving resources